Pushing the envelope of your business opportunities 
Confident piloting in turbulent market conditions 
Predicted result and mitigated risks 
Key functions and modules
Regular retail pricing
- Pricing based on elasticity, cross-elasticity, sales traffic to separate SKUs;
- Pricing taking into account the distribution of goods by price segments, substitute goods, RMP, and RRP;
- Possibility of separate pricing for formats, regions, clusters, individual stores;
- Control calculation limits for the category;
- Preliminary calculation with sales forecasting;
- Smart rounding of prices
Private Label brands pricing
- Pricing based on a given price gap between PLs and brand goals;
- Optimization of the price gap between PLs and Brand goal;
- Automatic definition of Brand goals
KVI pricing — competitive SKU indicators
- Loading competitors’ prices;
- Choosing a strategy for setting prices KVI;
- Smart rounding of prices KVI;
- Control price reduction on KVI
Promotional pricing
- Promotional pricing by store levels;
- Selection of SKUs recommendations in promo;
- Calculation of SKUs for inclusion in promo;
- Recalculation of regular prices;
- Sales forecasting based on new promo prices
Optimization of the regular prices calculation parameters
- Determination of optimization strategy;
- Setting restrictions on sales reduction and price increases;
- Automatic search for optimal pricing solutions;
- Saving optimal parameters for automatic calculations
Competitive pricing
- Estimation of price elasticity;
- Calculation of a price point based on competitor prices;
- Determination of competitive pricing strategy;
- Setting the method for calculating prices of priority competitors;
- Setting permissible deviation from the price point;
- Automatic detection of pricing deviation
KVIs list recomendation optimization
- Classification of SKUs according to the Penetration Index and Elasticity;
- Accounting for the range of competitors’ prices;
- Highlighting KVI products;
- Accounting for price segments;
- Uploading recommendations to an Excel file;
- Saving recommended SKUs as KVI
KVI basket management
- Creating a basket and adding products to the KVI basket;
- Removing an item from the KVI basket;
- Setting basket parameters and individual product parameters;
- Calculation of SKUs characteristics in the KVI basket;
- Calculation of regular prices for individual baskets
Package Automation of Pricing
- Selecting multiple categories for simultaneous calculation;
- Background calculation of several categories;
- Automatic creation of reports on recommended prices;
- Setting the category calculation schedule;
- Starting recalculations for a specific event;
- Setting priorities for revaluations
Seasonal pricing and markdown sales
- Calculation of optimal season entry prices
- Dynamic determination of optimal bargain sales discounts
- Generating reports on recommended bargain sale discounts
New product pricing
- Choosing pricing strategy for new products
- Setting maximum price gap parameter for a category
- Automatic price segment and target product identification
- Calculation of new products prices
Competitive pricing. E-commerce
- Uploading price data from aggregators and price monitoring platforms
- Integration with Google Analytics
- Feedback accounting
- Selection of comparable products for monitoring
- Automatic prices recalculation
Key Performance Indicator Analysis
- Analysis of KPIs dynamics;
- Analysis of price segments and SKU distribution;
- Sales and gross profit dynamics by product categories and SKUs;
- Evaluation of the Price Index for KVIs and competitive pricing
Event and Calculation Schedule Management
- Creation of various events;
- Email notifications of events and recalculations;
- Setting and managing price calculation schedules
Scenario and What-If Analysis
- Creating calculation scenarios;
- Setting strategy and rules for individual scenarios;
- Calculating prices for selected scenarios;
- Comparing forecast indicators of different scenarios;
- Applying parameters and calculation rules to future calculations
Revaluation Management
- Setting limits for revaluations per day;
- Managing priorities for revaluations;
- Viewing calculation results and forecast indicators;
- Approving revaluations and automatic price setting
Omnichannel Pricing
- Defining pricing strategy options across channels/formats;
- Monitoring and maintaining omnichannel pricing strategies and rules;
- Setting calculation schedules and frequency
Monitoring
- Online price parsing;
- Application for offline monitoring;
- Monitoring management dashboard;
- Analytics on monitoring data;
- Report export
Grocery stores 
Services 
Pharmacy chains 
Clothes\Fashion 
Construction sector 
Cosmetics and household goods 
