The aerobatics in retail pricing

Pricing management
solution to move on
new heights of your business

Enhancing dynamic retail pricing efficiency is achieved by intelligent systems employing data-driven strategies, leveraging the power of Machine Learning (ML), Artificial Intelligence (AI), and Big Data.

Gross margin increases up to 3,5-9,1% based
on the category
New opportunities for your retail company's profit growth
Pushing the envelope of your business opportunities
Confident piloting in turbulent market conditions
Predicted result and mitigated risks
SmartPricing Benefits
Gross margin increase
by 3,5-9,1%
Subject to price change sensitivity
and competitive dynamics
3 months Smooth transition to
SmartPricing service
Scalability of over 500 stores Architectural design capable
to handle over 250 million
transactions annually
Our solution
will help you:
Key functions and modules
Regular retail pricing
  • Pricing based on elasticity, cross-elasticity, sales traffic to separate SKUs;
  • Pricing taking into account the distribution of goods by price segments, substitute goods, RMP, and RRP;
  • Possibility of separate pricing for formats, regions, clusters, individual stores;
  • Control calculation limits for the category;
  • Preliminary calculation with sales forecasting;
  • Smart rounding of prices
Private Label brands pricing
  • Pricing based on a given price gap between PLs and brand goals;
  • Optimization of the price gap between PLs and Brand goal;
  • Automatic definition of Brand goals
KVI pricing — competitive SKU indicators
  • Loading competitors’ prices;
  • Choosing a strategy for setting prices KVI;
  • Smart rounding of prices KVI;
  • Control price reduction on KVI
Promotional pricing
  • Promotional pricing by store levels;
  • Selection of SKUs recommendations in promo;
  • Calculation of SKUs for inclusion in promo;
  • Recalculation of regular prices;
  • Sales forecasting based on new promo prices
Optimization of the regular prices calculation parameters
  • Determination of optimization strategy;
  • Setting restrictions on sales reduction and price increases;
  • Automatic search for optimal pricing solutions;
  • Saving optimal parameters for automatic calculations
Competitive pricing
  • Estimation of price elasticity;
  • Calculation of a price point based on competitor prices;
  • Determination of competitive pricing strategy;
  • Setting the method for calculating prices of priority competitors;
  • Setting permissible deviation from the price point;
  • Automatic detection of pricing deviation
KVIs list recomendation optimization
  • Classification of SKUs according to the Penetration Index and Elasticity;
  • Accounting for the range of competitors’ prices;
  • Highlighting KVI products;
  • Accounting for price segments;
  • Uploading recommendations to an Excel file;
  • Saving recommended SKUs as KVI
KVI basket management
  • Creating a basket and adding products to the KVI basket;
  • Removing an item from the KVI basket;
  • Setting basket parameters and individual product parameters;
  • Calculation of SKUs characteristics in the KVI basket;
  • Calculation of regular prices for individual baskets
Package Automation of Pricing
  • Selecting multiple categories for simultaneous calculation;
  • Background calculation of several categories;
  • Automatic creation of reports on recommended prices;
  • Setting the category calculation schedule;
  • Starting recalculations for a specific event;
  • Setting priorities for revaluations
Seasonal pricing and markdown sales
  • Calculation of optimal season entry prices
  • Dynamic determination of optimal bargain sales discounts
  • Generating reports on recommended bargain sale discounts
New product pricing
  • Choosing pricing strategy for new products
  • Setting maximum price gap parameter for a category
  • Automatic price segment and target product identification
  • Calculation of new products prices
Competitive pricing. E-commerce
  • Uploading price data from aggregators and price monitoring platforms
  • Integration with Google Analytics
  • Feedback accounting
  • Selection of comparable products for monitoring
  • Automatic prices recalculation
Key Performance Indicator Analysis
  • Analysis of KPIs dynamics;
  • Analysis of price segments and SKU distribution;
  • Sales and gross profit dynamics by product categories and SKUs;
  • Evaluation of the Price Index for KVIs and competitive pricing
Event and Calculation Schedule Management
  • Creation of various events;
  • Email notifications of events and recalculations;
  • Setting and managing price calculation schedules
Scenario and What-If Analysis
  • Creating calculation scenarios;
  • Setting strategy and rules for individual scenarios;
  • Calculating prices for selected scenarios;
  • Comparing forecast indicators of different scenarios;
  • Applying parameters and calculation rules to future calculations
Revaluation Management
  • Setting limits for revaluations per day;
  • Managing priorities for revaluations;
  • Viewing calculation results and forecast indicators;
  • Approving revaluations and automatic price setting
Omnichannel Pricing
  • Defining pricing strategy options across channels/formats;
  • Monitoring and maintaining omnichannel pricing strategies and rules;
  • Setting calculation schedules and frequency
  • Online price parsing;
  • Application for offline monitoring;
  • Monitoring management dashboard;
  • Analytics on monitoring data;
  • Report export
For whom?SmartPricing's adaptable and customized system makes it ideal for any retail business, ensuring tailored solutions for diverse needs
Grocery stores
Pharmacy chains
Construction sector
Cosmetics and household goods
Three-tier retail business model
Price elasticity statistics for goods categories are available based on three key tiers of a retail business model: store format, geography and pricing zone, and store clusters
Store FormatSupermarket
Region/City New York
Region/City Moscow
Store Cluster 1Midtown
Store Cluster 2Downtown
Store Cluster 3Newton (Boston area)
Projects and Cases
Begemag, one of the largest retail companies in the Siberian region, joined the "Good Choice" alliance in 2018. The project aimed to maximize gross margin, resulting in a significant increase on 4.2%.
SMALL, Kazakhstan's leading retailer in store count terms, embarked on mission to enhance value-added (VA), boost competitive efficiency through cluster pricing, and streamline pricing processes. The outcome: an impressive increase on 1% in VA and a remarkable surge on 18% in total outcomes (median values across all project-involved groups).
Maxi, a Russian retailer expanding its chain of grocery supermarkets and hypermarkets across several regions, operates more than 60 stores in 9 cities on October 1, 2020, spanning the North-Western, Central, and Volga districts. The project aimed to maximize gross margin (GM) and explore automating pricing processes. The results: a notable increase on 6.4% in GM and a commendable rise up on 2.4% in revenue.
What Customers Say

SmartPricing has allowed us to improve prices for tens of thousands of our cheques. The profit has exceeded our forecasts. We have found that SmartPricing helps increase profit significantly, taking into account the sensitivity of buyers to the prices and without reducing traffic in stores.

Pavel Zhilnikov Pricing Project Manager / Begemag

Applying SmartPricing pricing techniques, in particular, improving the range within price segments, our company increased the gross margin profitability by 0.5 percentage points without losing the revenue of comparable stores.

Evgeniy Razbezhkin CCO / Dvorik retail network

The calculation of the best prices considering price elasticity allowed increasing the absolute gross margin by 5 and 11% in yogurt and bread categories at pilot stores, without losing the penetration index of these categories in the cheque.

Timur Kosenko CEO / Olivye retail network

We have launched a pilot SmartPricing project, which resulted in a positive effect in terms of the pilot outlets with a 15% increase in profitability while setting retail prices of major competitors. We have reached the project targets.

N. L. Fetisova Ambar CCO
How Can We Help

We specialize on tailoring individual solutions for each company, emphasizing and fortifying your unique competitive advantage and corporate «DNA». We achieve this by seamlessly integrating leading business practices, concepts, and technologies. Our expertise encompasses a range of key areas:

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